Do you know Vlogging is the future of all Internet content? It may sound highly optimistic. why? Let me present you with a few statistics on the YouTube audience that would convince you that yes vlogging is highly promising if not the king of all Internet content in the future.
- On average each month 8 out of 10 people in the age group of 18 to 49 years old prefer watching YouTube videos to watching television.
- By 2025, half of the viewers under 32 will not subscribe to a pay TV service.
- You would be surprised to know that people now watch more YouTube videos than Netflix or Facebook Videos.
- The number of YouTube channels earning 6 figures is increasing at an impressive rate with 50% each year.
- Searches of ” how to” type videos on YouTube are increasing by 70% each year.
Now how much revenue you can earn from your YouTube videos or channels depends on of course the number of viewers of your videos as well as the optimization of your videos and channels. And, here comes the YouTube Seo. My main discussion will now revolve around this topic(YouTube Seo. )
What is YouTube SEO?
YouTube SEO is the process of optimizing your videos and channel to rank in the top search results on YouTube. Like a blog article that requires various on-page and off-page techniques to rank higher on SERP, YouTube videos also require adopting several strategies to draw more organic traffic and eventually place your videos in front of your target audience.
How YouTube SEO Works
Since YouTube is owned by Google, it uses a similar search algorithm to show videos to users that are most relevant to their search queries. For example, if a user searches on YouTube how to tie a tie, it won’t show how to tie shoelaces. The most important thing is that although the YouTube algorithm can’t view the video content, but it can crawl the text components of the video. It includes
- Video title
- Video Description
- Metadata
- Number of views, comments, Likes and
- Watchtime.
After combining these components, the algorithm decides how relevant, popular, and engaging your video post is for a user’s search query. To make the search result more personalized, the algorithm also considers the past search activity of the user before showing the specific video.
YouTube SEO Strategies
Here I will discuss several key YouTube strategies to implement for your YouTube videos in order to rank them higher on YouTube video search.
Keyword Research
What people do is type certain keywords on the YouTube search bar to get their desired videos. From your part, you need to anticipate a few keywords so that people will type those keywords before watching a video. Here YouTube itself would help you a lot in your keyword research. Just type a keyword on the YouTube search bar, and the platform will present you with a lot of similar keywords. These similar keywords are those keywords that people already search on YouTube. Your job is then not to copy the exact previous keywords but to construct a few other similar keywords. To Sum up, the goal of keyword research is to brainstorm the type of phrase people might write on the YouTube search bar.
Add Hashtags to your videos
Adding Hashtag to Your videos will greatly expose it to viewers.
Optimize Your video title and description
An eye-catching video title and description will greatly increase the chance of your video ranking.
YouTube SEO requires more discussion. I don’t want to make my article any longer.
